My final year project at Auckland University of Technology centered around promoting the release of Atlanta-based musician Micah Freeman's song 'I Don't Know', and his surrounding tour collateral.
The song's key themes are focused around the imbalance of power and justice in the US. This set the tone for the animation teaser, as well as the branding for the tour and collateral.
The project included an animated music video teaser, along with a range of collateral consisting of a promotional poster, clothing designs, a promotional GIF, as well as a vinyl record cover.
Designer & Animator: Ella Dobson
Music: Micah Freeman