I Don't Know

A project centered around the release of Atlanta-based musician Micah Freeman's song 'I Don't Know', and the surrounding tour collateral.

 

The song's key themes are focused around the imbalance of power and justice in the US. Micah references these themes as he highlights the deaths of African-Americans at the hands of police. This set the tone for the animation teaser, as well as the branding for the tour and collateral.

The project included an animated music video teaser, along with a range of collateral consisting of a promotional poster, clothing designs, a promotional GIF, as well as a vinyl record cover.

Design & Animation: Ella Dobson

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